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    <title>SNMA News</title>
    <link>index.php?src=news</link>
    <description>News </description>
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    <item>
      <guid isPermaLink="false">http://www.snmaonline.org/index.php?src=news&amp;refno=76&amp;category=News</guid>
      <title>Shaping The City</title>
      <description>&lt;p&gt;If you are a middle-class family with school-age children interested in
urban rather than suburban living, and if you prefer an apartment
rather than a house, then your chances of finding a dwelling that meets
your needs are practically zero.&lt;/p&gt;</description>
      <content:encoded>&lt;p&gt;
Whether located in a city or suburb, few apartments built today are
sufficiently commodious for traditional families. Even if big enough,
apartments in desirable locations typically are unaffordable. Moreover,
concern about the quality of public education -- and the cost of
private schools -- further deters young families from considering
urban-style living.
&lt;/p&gt;
&lt;p&gt;Does this mean that cities and city-like environments are destined
to be largely child-free? Architects know how to design apartment
environments suitable for families with children, but rarely are they
asked to undertake such designs.
&lt;/p&gt;
&lt;p&gt;Housing demand and the products offered by builders continue to be
determined by socioeconomic and geographic pressures, not by design
aspirations. Real-world behavior and reliable statistics confirm that
middle-class families with kids want single-family homes in suburbs and
exurbs with presumably better public schools and with more house and
land for the money. Unsubsidized apartments built today are almost
exclusively designed for and marketed to people without school-age
children.
&lt;/p&gt;
&lt;p&gt;This situation poses a bit of a dilemma for anti-sprawl advocates
aspiring to concentrate a significant amount of future metropolitan
growth in more urban, environmentally sustainable communities. Through
either new development or redevelopment, smart-growth planners seek to
create compact, walkable communities with mixed uses, higher densities,
access to transit, plenty of jobs and ample housing, especially
workforce housing.
&lt;/p&gt;
&lt;p&gt;Yet in plans for new transit-oriented communities, most of the
housing envisioned consists of apartment buildings or attached
dwellings in which families with school-age children are unlikely to
live. In fact such plans are often predicated on a simple fiscal
principle: By serving a population with few school-age children, the
need for building additional schools is minimal, thereby ensuring that
future growth will yield tax-revenue benefits for jurisdictions where
transit-oriented communities are located.
&lt;/p&gt;
&lt;p&gt;Accordingly, housing developers in smart-growth communities will be
building few units for families with children. Promoting mixed-use
development will not yield an equivalent population mix.&lt;/p&gt;
&lt;p&gt;Yet could it be otherwise in emerging, smart-growth activity centers, such as Tysons Corner and White Flint?
&lt;/p&gt;
&lt;p&gt;
Because public education systems in Fairfax and Montgomery counties are
strong, schools might be less of an issue for families interested in
Tysons or White Flint. Therefore, imagine development of units
reasonably comparable in size, amenity and cost to an average suburban
home. With access to safe, convenient outdoor play areas, such units
would be in demand.
&lt;/p&gt;
&lt;p&gt;But there is an economic hurdle. Given the value of urban -- or
urbanizing -- land and the cost of construction, making family-size
units affordable would require financial incentives. Counties would
have to subsidize development by directly or indirectly reducing the
per-unit cost of land, and by providing tax breaks for developers and
occupants.
&lt;/p&gt;
&lt;p&gt;Of course, offering public sector support for private, middle-class
housing development always invites a political and policy question: Why
tinker with the housing market at public expense?
&lt;/p&gt;
&lt;p&gt;
There are two answers. First, we already subsidize middle-class housing, primarily through tax deductions for mortgage interest.
&lt;/p&gt;
&lt;p&gt;Second, and most important, is that it's in the public interest to
create new, sustainable communities with a full range of housing
choices, among them choices for families with school-age children.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;
&lt;/p&gt;</content:encoded>
      <category>News</category>
      <pubDate>Tue, 07 Sep 2010 00:01:00 +0000</pubDate>
      <author>rogershome@aol.com (Roger K. Lewis)</author>
      <link>http://www.snmaonline.org/index.php?src=news&amp;refno=76&amp;category=News</link>
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      <guid isPermaLink="false">http://www.snmaonline.org/index.php?src=news&amp;refno=75&amp;category=News</guid>
      <title>A Beneficiary of the Housing Bust: Apartment REITs</title>
      <description>&lt;p&gt;With
much of America's attention focused on the meltdown in the housing
market, rising foreclosures and the economy's wheezy recovery, one
unlikely sector has been quietly and steadily posting high returns to
investors.&lt;/p&gt;</description>
      <content:encoded>&lt;div class=&quot;toutWrapper&quot;&gt;
&lt;div class=&quot;toutAsset&quot;&gt;
				 				 
			     
				     
					     
						 
						 	&lt;br /&gt;&lt;img id=&quot;toutImg&quot; src=&quot;http://img.timeinc.net/time/daily/2010/1008/apartments_stock_0824.jpg&quot; alt=&quot;&quot; width=&quot;307&quot; height=&quot;200&quot; /&gt;&lt;/div&gt;
&lt;!-- Changed new code End--&gt;
&lt;/div&gt;
&lt;p&gt;So far in 2010, apartment REITs, which own and develop rental
apartment buildings, have delivered total returns, which include
dividends, of 25.5%, far outpacing the S&amp;amp;P 500, the Dow Jones
industrial average, Nasdaq and the Russell 2000, which are down 2.7%,
2.1%, 3.9% and 1.6%, respectively. Among industry groups, only gaming
stocks have offered comparable returns. &lt;span class=&quot;see&quot;&gt;&lt;a href=&quot;http://www.time.com/time/specials/packages/article/0,28804,1945379_1944139,00.html&quot; target=&quot;_blank&quot;&gt;(See the best business deals of 2009.)&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;/a&gt;&lt;/span&gt;&lt;strong&gt;&lt;span style=&quot;color: #ffffff;&quot;&gt;Why Apartment REITs? 

&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;br /&gt;Many of the issues that are decimating the housing sector are
the same ones spurring activity in the rental market. Rising
foreclosures, tough lending standards and uncertainty over how much
further home prices could fall are all taking a toll on housing demand,
with the national homeownership rate tumbling to 66.9% in the second
quarter -- its lowest level since the fourth quarter of 1999, according
to the U.S. Census Bureau. The rate peaked at 69.2% in the fourth
quarter of 2004; economists predict it could slip to 64% within the
next few years. &lt;/p&gt;
&lt;p&gt;&quot;For every 1% decline in the homeownership rate, you get over
a million potential new renters,&quot; says Richard Anderson, a managing
director at BMO Capital Markets.
&lt;/p&gt;
&lt;p&gt;No matter that mortgage rates are hovering near historic lows.
Today, most renters who could potentially be buyers are content to sit
in their apartments until a definitive bottom in seen in housing
prices. This is causing demand for rental apartments to increase. &quot;They
[apartment REITs] have shown consistent improvement quarter over
quarter sequentially ... since the end of 2009,&quot; says Bob Gadsden, a
portfolio manager at Alpine Realty Income &amp;amp; Growth Fund, which
holds shares in apartment REITs. &lt;span class=&quot;see&quot;&gt;&lt;a href=&quot;http://www.time.com/time/specials/packages/article/0,28804,1907662_1907661_1907650,00.html&quot; target=&quot;_blank&quot;&gt;(See high-end homes that won't sell.)&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;And
the rent-over-own cycle doesn't appear to be over. Sales of existing
homes in July plunged 27.2% from June and 25.5% from July 2009, marking
the lowest sales level since the National Association of Realtors (NAR)
began tracking such data in 1999. NAR's chief economist, Lawrence Yun,
is predicting this slow sales pace to likely continue through September
and then improve, but many consider that to be a rosy forecast in light
of the latest housing statistics. Worsening the situation, America's
unemployment rate remains at a lofty 9.7%, with weekly claims for
unemployment benefits ticking up in recent weeks, and the number of
foreclosure filings rose an additional 3.6% from June to July. &lt;/p&gt;
&lt;p&gt;Partly as a result of all this housing grief, apartment-REIT
management teams have been raising their earnings outlooks. &quot;This is
one -- if not the only -- healthy sector out there that's showing some
elements of pricing power,&quot; says Bill Acheson, a senior analyst at the
Benchmark Company. &quot;So far this year, we've seen increases in
occupancy, and we've seen a turn in rent rates from big negative
numbers to actually positive sequential numbers.&quot; &lt;span class=&quot;see&quot;&gt;&lt;a href=&quot;http://www.time.com/time/business/article/0,8599,2013302,00.html#comments&quot; target=&quot;_blank&quot;&gt;(Comment on this story.)&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Of
course, apartment REITs, like other sectors, took a beating during the
recession. Most were forced to slash rents and offer perks and
incentives, like free health club memberships, in order to retain
tenants and attract new ones. Occupancy averaged 94.5% during the
recession, notes Acheson, but rents plunged anywhere from 15% to 40%
from their peak, depending on the market, says Anderson. &lt;/p&gt;
&lt;p&gt;However, surging demand in recent months as well as the credit
crunch -- which limited the construction of new apartment buildings -- is
now allowing apartment REITs to start raising rents again. &quot;There's no
question that rents are recovering ... and the recovery is happening
sooner than expected,&quot; says Anderson. &lt;span class=&quot;see&quot;&gt;&lt;a href=&quot;http://www.time.com/time/specials/packages/article/0,28804,1879548_1879547,00.html&quot; target=&quot;_blank&quot;&gt;(See which businesses are bucking the recession.)&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Investors
began jumping into the sector in the third quarter of 2009 as
apartment-REIT management teams began reporting increased demand and
offering rosier-than-expected earnings outlooks. The sector rallied,
posting total returns of 30.4% in 2009, reversing the ?25.1% return
reported in 2008. In the second quarter of 2010, the sector posted its
first sequential quarter-over-quarter increase in net operating income
since the fourth quarter of 2008, and industry experts expect
year-over-year growth to come as early as the third quarter. &lt;/p&gt;
&lt;p&gt;So is this the stock group to ride into the future? Most
industry experts are bullish about the sector's growth through the
second half of 2010 but aren't so sure about 2011. Much will depend on
the extent to which job growth picks up. &quot;There's only so much you can
do without real job growth,&quot; says Acheson. &quot;At the end of the day, that
is the driver of apartment demand.&quot; &lt;/p&gt;
&lt;p&gt;Gadsden believes the sector is now pricey, with much of the
frothy outlook being baked into the current stock prices. &quot;We're
bullish on the fundamentals,&quot; he says, &quot;but the valuations keep us from
getting more heavily invested at this point.&quot;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;/p&gt;</content:encoded>
      <category>News</category>
      <pubDate>Tue, 31 Aug 2010 00:01:00 +0000</pubDate>
      <link>http://www.snmaonline.org/index.php?src=news&amp;refno=75&amp;category=News</link>
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    <item>
      <guid isPermaLink="false">http://www.snmaonline.org/index.php?src=news&amp;refno=74&amp;category=News</guid>
      <title>?I?m So Glad You Called Today? ? 4 Phone Tips to Turn a Call into an Apartment Tour</title>
      <description>&lt;p&gt;Phones have been around for over 140 years, so answering the phone is
nothing new - or is it?&lt;/p&gt;</description>
      <content:encoded>&lt;p&gt;Having a great telephone conversation is one of the best and most
powerful apartment marketing / leasing techniques in our industry. It sets the stage for the rest of the leasing experience for your apartment prospect. Are you putting your best foot forward?&lt;/p&gt;
&lt;p&gt;In the apartment business, a successful prospect call is one where
we turn the telephone apartment inquiry into an appointment. What are
the best ways to turn a phone call into a apartment tour appointment?&lt;br /&gt;&lt;br /&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://blog.rentsoda.com/wp-content/uploads/2010/08/phone.jpg&quot;&gt;&lt;img class=&quot;alignleft size-medium wp-image-674&quot; title=&quot;phone&quot; src=&quot;http://blog.rentsoda.com/wp-content/uploads/2010/08/phone-225x300.jpg&quot; alt=&quot;&quot; width=&quot;225&quot; height=&quot;300&quot; /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;/p&gt;
&lt;p&gt;These are my top favorite tried and true phone leasing techniques to turn that apartment telephone inquiry into an apartment tour appointment:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Once you have identified yourself, find a way to let your phone
prospect know how happy you are that they called TODAY. ? If your
caller says they are looking for an apartment, you should respond with,
?&lt;strong&gt;I?m so glad you called today!..&lt;/strong&gt;.? and follow-up the
comment with your specials or other related comment. ?I?m so happy you
called today,? is a great way to pause the conversation and inject some
personal positive attention to your caller.&lt;/li&gt;
&lt;li&gt;What?s in a name? &lt;strong&gt;EVERYTHING&lt;/strong&gt;. If the caller gives
you their name ? use it. If they don?t, ask them for their name ? and
use it. People love to hear their names ? it acknowledges the fact that
they are an individual and not just another caller. It will help you
bond with the person over the phone. Using someone?s name is very
intimate. Get the name and &lt;strong&gt;USE it.&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;If you are comfortable, &lt;strong&gt;&lt;em&gt;assume&lt;/em&gt;&lt;/strong&gt; that the caller wants to set an appointment, and give them a couple of choices of times you have available for an appointment.&lt;strong&gt;
With all the information available on the internet, most of your
callers already know enough about your apartment community/complex to
be ready to set an appointment for the leasing tour.&lt;/strong&gt; ? &lt;strong&gt;&lt;em&gt;Assume&lt;/em&gt;&lt;/strong&gt;
they want the tour and work on scheduling it. If you are not
comfortable with assuming your caller wants an apartment tour, then &lt;strong&gt;&lt;em&gt;ask&lt;/em&gt;&lt;/strong&gt; them if they would like to schedule a tour.&lt;/li&gt;
&lt;li&gt;At the end of each call, always &lt;strong&gt;thank&lt;/strong&gt; your apartment prospect by name for calling you!&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;&lt;br /&gt;Your call should go something like this:&lt;/p&gt;
&lt;p&gt;&lt;br /&gt;RING RING!&lt;/p&gt;
&lt;p&gt;You: &lt;em&gt;Thank you for calling ABC Apartments, how may I help you?&lt;/em&gt; (smile!)&lt;/p&gt;
&lt;p&gt;Caller: &lt;em&gt;I?m interested in finding a 1 bedroom apartment.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;You: &lt;em&gt;My name is Daisy ? Can I get your name?&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Caller: &lt;em&gt;My name is Jane.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;You: &lt;strong&gt;&lt;em&gt;Jane, I?m so happy you called today!&lt;/em&gt;&lt;/strong&gt; &lt;em&gt;We
have some great looking 1 bedroom apartments that just became
available. Do you have any particular preferences you want to share?&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Caller: &lt;em&gt;I want to be on the top floor.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;You: &lt;em&gt;Great! I have 2 apartments on the top floor overlooking the park, and ?&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;?(more conversations, get prospect info, bond, etc.)&lt;/p&gt;
&lt;p&gt;You: &lt;strong&gt;&lt;em&gt;I have appointments available this&lt;/em&gt;&lt;/strong&gt; &lt;em&gt;Thursday
at 10:15AM, 4:30PM or Friday afternoon or Saturday morning to tour our
apartment community and see the apartments we have available. What time
would work best for you?&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Caller: &lt;em&gt;Saturday morning at 10:00AM.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;You: &lt;strong&gt;&lt;em&gt;Jane, t&lt;/em&gt;&lt;/strong&gt;&lt;em&gt;&lt;strong&gt;hanks&lt;/strong&gt; so much for calling today, and I can?t wait to show you our community on Saturday at 10:00AM!&lt;br /&gt;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;There are lots of telephone leasing techniques out there. The
objective is to schedule that apartment tour. These are my favorite
phone tips, what are yours?&lt;span style=&quot;font-size: 10pt;&quot;&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;</content:encoded>
      <category>News</category>
      <pubDate>Tue, 31 Aug 2010 00:00:00 +0000</pubDate>
      <link>http://www.snmaonline.org/index.php?src=news&amp;refno=74&amp;category=News</link>
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      <guid isPermaLink="false">http://www.snmaonline.org/index.php?src=news&amp;refno=73&amp;category=News</guid>
      <title>2010 Second Quarter Investments / Multi-Family Newsletter (Reno)</title>
      <description>&lt;p&gt;A number of recent articles are exuding positive thoughts for apartments in the coming years.&lt;br /&gt;&lt;br /&gt;Paul LaMonica wrote an article for CNNMoney.com on April 14, titled, ?Renting: The New American Dream?? The article states that The Great Recession has taught many people that home ownership is not a divine right, but a privilege earned only after saving an appropriate down payment. The article also quotes Jerry Davis, senior vice president of property operations at UDR, a Denver-based apartment REIT that has ownership interests in over 51,000 units. He observed that before the housing collapse about 25 percent of renters moved out to buy homes, with only 12 percent doing so today. He also stated that record high college enrollments are good for apartments, as well as retiring baby boomers looking to downsize and simplify.&lt;/p&gt;</description>
      <content:encoded>&lt;p style=&quot;text-align: left;&quot;&gt;During the second quarter of 2010, the Reno / Sparks MSA took the unfortunate top unemployment ranking away from Michigan, coming in at 14.2 percent. The graph on page two demonstrates, the gap between unemployment and average rents that started in the third quarter of 2007 continues to widen. As the economy improves, it will be important to watch the convergence of these two statistics back to their historical levels and how they impact the average rental rate. If these anticipated newly re-employed people can afford and elect buy a home, the impact on the apartment sector could be a problem for both vacancy and rental rates.&lt;/p&gt;
&lt;p style=&quot;text-align: left;&quot;&gt;To read more, please &lt;font size=&quot;2&quot;&gt;&lt;a href=&quot;http://www.snmaonline.org/clientuploads/newsarticles/ColliersInternational_Q210_Newsletter.pdf&quot; target=&quot;_blank&quot;&gt;download the PDF here&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;/font&gt;&lt;/p&gt;</content:encoded>
      <category>News</category>
      <pubDate>Mon, 30 Aug 2010 00:00:00 +0000</pubDate>
      <link>http://www.snmaonline.org/index.php?src=news&amp;refno=73&amp;category=News</link>
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      <guid isPermaLink="false">http://www.snmaonline.org/index.php?src=news&amp;refno=72&amp;category=News</guid>
      <title>Las Vegas Apartment Market Overview - July 2010</title>
      <description>&lt;p&gt;With over 2.6 million apartment units updated each month, ALN Apartment Data is one of the most complete and accurate data provider available anywhere in the country. The Las Vegas Apartment Market Overview for July 2010 is now available to view.&lt;/p&gt;</description>
      <content:encoded>&lt;p&gt;&lt;font size=&quot;2&quot;&gt;ALN Apartment Data was founded in 1991 to provide Apartment Locator Handbooks and computer software for virtually every Apartment Locator throughout the Dallas-Fort Worth Metroplex. Since that time, ALN has built a database of highly detailed apartment information which is updated monthly. With the expansion of the internet, ALN created the first ever web-based Apartment Locator Program and soon moved all the Locator traffic to this site. Starting in 1997, ALN expanded our services into Austin, San Antonio and Houston.&lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;In early 1993, ALN introduced a program (which eventually became what is now called ALN OnLine) for brokers, appraisers, management companies and others to allow fast access to Market Data and Statistical Analysis of any apartment in our database. Detailed listings of current rents, specials, occupancy rates and more on any property, as well as statistical informaiton of other properties in any area are also available in a quick, easy to use package.&lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;In late 2003, ALN started its expansion outside the Texas markets. Florida and Arizona were natural areas for us to target since so many of our OnLine clients also service those markets. Atlanta and Las Vegas were added in 2004 and we are now collecting the initial data for many other markets throughout the country. &lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;http://www.snmaonline.org/clientuploads/newsarticles/ALNLVMarketReview_May2010.pdf&quot; target=&quot;_blank&quot;&gt;&lt;img src=&quot;http://www.snmaonline.org/clientuploads/newsarticles/LasVegasMarketReview_July2010.jpg&quot; alt=&quot;&quot; width=&quot;500&quot; height=&quot;644&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;font size=&quot;2&quot;&gt;&lt;br /&gt;&lt;a href=&quot;http://www.snmaonline.org/clientuploads/newsarticles/ALNLVMarketReview_July2010.pdf&quot; target=&quot;_blank&quot;&gt;Download PDF Here&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;/a&gt;&lt;/font&gt;&lt;/p&gt;</content:encoded>
      <category>News</category>
      <pubDate>Mon, 23 Aug 2010 00:00:00 +0000</pubDate>
      <author>sales@alnsystems.com (ALN Apartment Data)</author>
      <link>http://www.snmaonline.org/index.php?src=news&amp;refno=72&amp;category=News</link>
    </item>
    <item>
      <guid isPermaLink="false">http://www.snmaonline.org/index.php?src=news&amp;refno=71&amp;category=News</guid>
      <title>Apartment Market Shows Signs of Improvement</title>
      <description>&lt;p&gt;The apartment industry often doesn't improve until the job market
strengthens, and workers gain the confidence to drop their roommate and
get a place of their own or move out of their parents' basement.&lt;/p&gt;</description>
      <content:encoded>&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;But recent measures show that vacancy rates are falling and confidence
is rising in rental markets -- specifically in apartment buildings --
despite only subtle improvements in the nation's employment picture.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;&quot;We certainly see the increase in rental demand in 2010, and it's been
a little more, frankly, than most apartment experts had anticipated,&quot;
said Mark Obrinsky, chief economist and vice president of research for
the National Multi Housing Council. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;
Demand for apartments has risen significantly this year, said Greg
Willett, vice president of research and analysis for MPF Research,
which analyzes apartment trends. &quot;There's no way to look at these
apartment numbers and not be impressed,&quot; he said. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;
June vacancy rates in the largest 64 markets in the country averaged
6.6%, down from 8.2% at the end of 2009, according to MPF Research.
Rents are also on the rise, Willett said. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;
The apartment market absorbed 215,000 units in the first half of the
year, and at this rate, the market will absorb a little more than
300,000 units by the end of 2010, Willett said. Absorption is the net
change in the number of units physically occupied. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;
Absorption was just under 300,000 units in 1999, 2000 and 2004; the
record since the early 1990s was 350,000 units in 2005, when absorption
jumped due to the volume of Hurricane Katrina evacuees, Willett said. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;
As units fill up, property owners feel more confident. 


								&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;
The NMHC's quarterly market-tightness index, released on Friday, had a
reading of 83 in August -- the highest reading since July 2006. The
index measures changes in occupancy rates and rents through a member
survey; a reading higher than 50 indicates improving market conditions.
A year ago at this time, the reading was a meager 20. In January 2009,
it hit 11. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;
And according to a property owners' survey conducted by Rent.com in
June and July, 56% of participants said the number of vacancies in
their properties had dropped or was unchanged compared with a year ago,
said Peggy Abkemeier, president of Rent.com. &quot;Some customers indicated
that the vacancy rates have been extremely low,&quot; she said. &lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;

			&lt;strong&gt;Rise In Renters&lt;/strong&gt;

&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;
But with the job market still struggling, it isn't easy to explain the
growing demand. Private-sector job growth was weaker than expected in
July, and the unemployment rate held at 9.5%. &lt;a href=&quot;http://www.marketwatch.com/story/nonfarm-payrolls-drop-131000-in-july-2010-08-06&quot;&gt;Read story on the job market and July unemployment rate.&lt;/a&gt;


								&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;
&quot;It's one of those situations where it's hard to fully explain where
the demand is coming from,&quot; Willett said. &quot;You can't look at the stats
and fully explain it.&quot; &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;
That doesn't stop those in the industry from hypothesizing. 


								&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;
Obrinsky said even the slightest improvement in the economy could be
motivating some renters to sign an apartment lease. But their attitudes
probably have more to do with confidence in their local economy than
the national indicators being reported in the media.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;
&quot;In the world in which they live, they see fewer people getting laid
off. Friends are finding jobs. They react to those things with more
confidence in their personal situation and can take that step with
finding a 12-month contract,&quot; he said. &quot;If you have a job, you feel
less likely that you're going to lose it now.&quot; &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;
Some in the industry say more parents -- finally confident in their own
jobs -- are now willing to co-sign leases for their children, Willett
said. And apartment managers are doing a better job at retaining the
renters they already have, he said. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;
Even if renters still need a roommate to be comfortable in signing a
lease, they might decide to &quot;room with just one other person, rather
than three,&quot; said Dung Lam, chief financial officer of J.I. Kislak, a
national investment company that primarily operates as an owner and
operator of multifamily properties. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;
Continued skittishness about the housing market also may be boosting rentals. 


								&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;
The homeownership rate fell to 66.9% in the second quarter according to
the Census Bureau, the lowest it has been since the fourth quarter of
1999, and Obrinsky said it's possible it will continue to decline, at
least for a while, as people doubt the financial wisdom of buying a
home or can't get financing to buy. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;
&quot;There is still a hangover from the housing boom that is keeping people
from jumping into homeownership, and has fueled people getting into the
rental market,&quot; Obrinsky said. &quot;Unlike in the past, they're not jumping
out and thinking 'I'm going to buy a house.'&quot; &lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;

			&lt;strong&gt;A Wider View
&lt;/strong&gt;
&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;
The overall rental vacancy rate -- including not only apartments
building units but also single-family homes -- was 10.6% in the second
quarter, unchanged from the first quarter but down from 10.7% in the
fourth quarter of 2009 and 11.1% in the third quarter of 2009,
according to the Census Bureau. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;
While the rate is slightly improving, a 10.6% rate is still high, said
housing economist Michael Carliner, adding that &quot;it's still a renter's,
rather than a landlord's market.&quot; Carliner is a visiting fellow at
Harvard University's Joint Center for Housing Studies. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;
And for apartments in particular, rents might not rise very quickly due
to broader market conditions, Willett said. In many areas, the monthly
cost to buy a home is now equal to or less than the cost of renting, he
said. &quot;The fact that there's not a premium to buy in so many cities
could put some sort of cap on rent growth potential,&quot; he said.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;</content:encoded>
      <category>News</category>
      <pubDate>Thu, 12 Aug 2010 00:00:00 +0000</pubDate>
      <link>http://www.snmaonline.org/index.php?src=news&amp;refno=71&amp;category=News</link>
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      <title>Fundamentals of Multifamily Look Promising</title>
      <description>&lt;p&gt;?It?s been a great six months for apartment market fundamentals,? Jay
Spivey, senior director of analytics at CoStar, said at the company
sponsored webinar titled ?The State of the U.S. Multi-Family Market:
Mid-Year 2010 Review &amp;amp; Forecast,? held the first week of August.&lt;/p&gt;</description>
      <content:encoded>&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;?Vacancies fell in the largest markets 30 basis points in the first
six months of 2010,? he noted, adding that ?during the calendar year
2009, there was negative demand for apartments and it was the
single-worst year for absorption of apartments since 1982. This year,
we?ve seen positive absorption.?&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;Moreover, Spivey said, some of the hardest-hit residential markets
have seen the strongest demand for apartments in the first half of this
year. ?Why? Homeownership is back to 1999 levels, for one thing, and
those looking to buy a house are finding tighter underwriting standards
for mortgages,? he noted.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;?The home ownership rate has fallen, and what?s bad for
single-family has been good for multifamily,? said Norm Miller, vice
president of analytics, another participant in the webinar, along with
CoStar global strategist Michael Cohen. ?Each percent represents 1.15
million households, so we?ve seen about 3.5 million households go from
ownership to the rental market. ?&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;U.S. households are also being formed because job creation is under
way. Job creation might not be fast enough to make the country feel
better about the economy, but it is fast enough to allow many of those
new job holders to seek out their own places to live. ?The economy has
created 900,000 jobs in the last six months, 600,000 of those in the
private sector,? said Spivey. ?That?s driving household formation.?&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;There are psychological factors at work in increasing demand, too.
?Some people are plain sick of living with their families, and are
moving out if at all possible,? said Spivey.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;On the supply side, not much is being built, the webinar
participants explained?another factor that bodes well for the apartment
industry. ?It?s an even better picture when you add normal rental
market growth, especially in light of the very small supply of new
product,? said Miller.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;</content:encoded>
      <category>News</category>
      <pubDate>Mon, 09 Aug 2010 00:00:00 +0000</pubDate>
      <link>http://www.snmaonline.org/index.php?src=news&amp;refno=70&amp;category=News</link>
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      <guid isPermaLink="false">http://www.snmaonline.org/index.php?src=news&amp;refno=69&amp;category=News</guid>
      <title>21 Creative Ideas For Resident Renewals!</title>
      <description>&lt;p&gt;So often we focus on leasing and being creative with our marketing
that we forget about Resident Retention. We think oh we don?t have to
market our current residents they already live here at our community.
That is the wrong thought process, marketing does not stop the moment
they sign a lease, it?s a continuous thing. So let?s focus on some
creative ways to market renewals and to get the current resident to
stay a current resident. Especially now in these times when we are all
competing for each other residents.&lt;/p&gt;</description>
      <content:encoded>&lt;p&gt;&lt;span style=&quot;font-size: 10pt; color: lightgrey;&quot;&gt;&lt;em&gt;&lt;br /&gt;? Remember the first initial letter is to have all the
information they need to renew their lease. You can still deliver it in
a fun and creative way!&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;
&amp;nbsp;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt; color: lightgrey;&quot;&gt;1) &amp;nbsp;&lt;em&gt;&lt;strong&gt;&lt;span style=&quot;text-decoration: underline;&quot;&gt;Wanted Poster&lt;/span&gt;&lt;/strong&gt;&lt;/em&gt;
&lt;br /&gt;This is great if you have a picture of your resident. Get some cream
color paper to make it look aged. Scan the picture and write
?WANTED-YOU to renew your lease!?&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt; color: lightgrey;&quot;&gt;&lt;br /&gt;2) &amp;nbsp;&lt;span style=&quot;text-decoration: underline;&quot;&gt;&lt;strong&gt;&lt;em&gt;?Seems Like Only Yesterday&lt;/em&gt;&lt;/strong&gt;&lt;/span&gt;?&lt;br /&gt;Do the same thing with the wanted poster but write ?It Seems Like Only
Yesterday that you moved in. We?ve had a great year. Please stay for
another!? This would also be cute in a card. 3)?We can?t bear for you
to leave!?- This would be cute with stuff teddy bears (you can fined
them at the dollar store) or go to www.plushinarush.com. Make a cute
card tie it around the bear neck and hand deliver to the resident that
has put in notice. You can even have a special just for them.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt; color: lightgrey;&quot;&gt;&lt;br /&gt;3) &amp;nbsp;&lt;strong&gt;&lt;em&gt;&lt;span style=&quot;text-decoration: underline;&quot;&gt;Custom Fortune Cookie&lt;br /&gt;&lt;/span&gt;&lt;/em&gt;&lt;/strong&gt;Make cookies with your personal fortunes inside. Example: There are
large closets in your future! Renew Today! I have a great recipe for
this contact me at jolene.sopalski@gmail.com for it.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt; color: lightgrey;&quot;&gt;&lt;br /&gt;4) &amp;nbsp;&lt;em&gt;&lt;strong&gt;&lt;span style=&quot;text-decoration: underline;&quot;&gt;Make Posters and Hang Them on the Resident?s Door&lt;/span&gt;&lt;/strong&gt;&lt;/em&gt;&lt;br /&gt;Make the posters have a homemade feel so it shows that you really cared
about them to take the time to make a poster for them. Example: We
really love you &amp;amp; all that you do for our community! Make it a fun
poster; you could even tie some balloons to it. Check out your local
scrapbook stores for clearance items. You ca also have everyone on the
maintenance team sign the poster and write something nice about the
resident.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt; color: lightgrey;&quot;&gt;&lt;br /&gt;5) &amp;nbsp;&lt;strong&gt;&lt;span style=&quot;text-decoration: underline;&quot;&gt;&lt;em&gt;Giant Checks&lt;/em&gt;&lt;/span&gt;&lt;/strong&gt;&lt;br /&gt;I know you?re thinking what. Create a Blank Check and write the
resident name on it. You can put your renewal special, the cost of a
carpet clean, or their rental rate. In the memo section put renew
today.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt; color: lightgrey;&quot;&gt;&lt;br /&gt;6) &amp;nbsp;&lt;strong&gt;&lt;span style=&quot;text-decoration: underline;&quot;&gt;&lt;em&gt;Laminate Place Mat&lt;/em&gt;&lt;/span&gt;&lt;/strong&gt;&lt;br /&gt;Put a team photo that says ?Renew your lease?Have dinner on us.? It
cost less than three dollars and everything can be found at a craft
store. Include a gift certificate to a restraint or a night you make
dinner for the renewals. Set candled in the clubhouse, put dinner
cloths on the tables have a name card with resident name, light music
and you serve dinner to everyone.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt; color: lightgrey;&quot;&gt;&lt;br /&gt;7) &amp;nbsp;&lt;strong&gt;&lt;span style=&quot;text-decoration: underline;&quot;&gt;&lt;em&gt;Recordable Cards&lt;/em&gt;&lt;/span&gt;&lt;/strong&gt;&lt;br /&gt;Are a great way to get someone to renew?example have an Elvis card you
could record ?Don?t be a hound dog! Renew your lease today!?&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt; color: lightgrey;&quot;&gt;&lt;br /&gt;8) &amp;nbsp;&lt;strong&gt;&lt;em&gt;&lt;span style=&quot;text-decoration: underline;&quot;&gt;Inflatable Monkeys, Whales, Smiley Faces, Lions, Guitars&lt;/span&gt;&lt;/em&gt;&lt;/strong&gt;&lt;br /&gt;These can be found all over check the dollar stores or party stores.
Attach a sticker or card that says ?Don?t monkey around! We want you to
stay!? or ?It would be music to our ears if you tell us you?ll stay for
another year!?&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt; color: lightgrey;&quot;&gt;&lt;br /&gt;9) &amp;nbsp;&lt;strong&gt;&lt;em&gt;&lt;span style=&quot;text-decoration: underline;&quot;&gt;Balloons( non-mylar)&lt;br /&gt;&lt;/span&gt;&lt;/em&gt;&lt;/strong&gt;This
is a great way to deliver you letters, attach some balloons to the
letter if the residents not home then tie to the door knob or knocker.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt; color: lightgrey;&quot;&gt;&lt;br /&gt;10) &amp;nbsp;&lt;span style=&quot;text-decoration: underline;&quot;&gt;&lt;em&gt;&lt;strong&gt;Movie Posters&lt;/strong&gt;&lt;/em&gt;&lt;/span&gt;&lt;br /&gt;Get a picture of a movie star, example Brad Pitt attaché the following
saying or whatever to match the movie star picture. ?It would be the
Pitts if you moved. Please renew your lease!? This makes the renewal
letter fun and catches attention.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt; color: lightgrey;&quot;&gt;&lt;br /&gt;11) &amp;nbsp;&lt;strong&gt;&lt;em&gt;&lt;span style=&quot;text-decoration: underline;&quot;&gt;?Whoopee!?&lt;br /&gt;&lt;/span&gt;&lt;/em&gt;&lt;/strong&gt;It?s
time to renew your lease. Attach this note to a whoopee cushion from a
party or dollar store.This will make a good laugh for the resident.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt; color: lightgrey;&quot;&gt;&lt;br /&gt;12) &amp;nbsp;?&lt;strong&gt;&lt;em&gt;&lt;span style=&quot;text-decoration: underline;&quot;&gt;Any way you slice it?we want you to stay!?&lt;br /&gt;&lt;/span&gt;&lt;/em&gt;&lt;/strong&gt;Attach to a pizza box or a gift certificate from a pizza place or an invite to a pizza renewal party.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt; color: lightgrey;&quot;&gt;&lt;br /&gt;13) &amp;nbsp;&lt;strong&gt;&lt;span style=&quot;text-decoration: underline;&quot;&gt;&lt;em&gt;100 Calorie Pack- ?Don?t Dessert Us!?&lt;/em&gt;&lt;/span&gt;&lt;/strong&gt;&lt;br /&gt;Attach this to a 100 calorie snack pack.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt; color: lightgrey;&quot;&gt;&lt;br /&gt;14) &amp;nbsp;&lt;em&gt;&lt;span style=&quot;text-decoration: underline;&quot;&gt;&lt;strong&gt;Renewal ?flex days 7-3/10-7 techs too!?&lt;br /&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/em&gt;Come in from 7 a.m.-7 p.m. to renew your lease. We?re open for you!&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt; color: lightgrey;&quot;&gt;&lt;br /&gt;15) &amp;nbsp;&lt;strong&gt;&lt;span style=&quot;text-decoration: underline;&quot;&gt;&lt;em&gt;News Paper -?Great News! It?s time to renew!&lt;/em&gt;&lt;em&gt;&quot;&lt;/em&gt;&lt;/span&gt;&lt;/strong&gt;&lt;br /&gt;Put this in the headline of a newspaper?like the daily paper or make
your own from a print shop program. I thought it would be great to get
the Sunday paper with the coupons and do this with!&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt; color: lightgrey;&quot;&gt;&lt;br /&gt;16) &amp;nbsp;&lt;strong&gt;&lt;span style=&quot;text-decoration: underline;&quot;&gt;&lt;em&gt;Mylar Balloons&lt;/em&gt;&lt;/span&gt;&lt;/strong&gt;&lt;br /&gt;Get some cute Mylar balloons from the dollar store and attach the
renewal letter. Give this to the resident either in person or tie to
the door.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt; color: lightgrey;&quot;&gt;&lt;br /&gt;17) &amp;nbsp;&lt;strong&gt;&lt;span style=&quot;text-decoration: underline;&quot;&gt;&lt;em&gt;Drive Thru Rent Payment (Two Birds with one stone)&lt;/em&gt;&lt;/span&gt;&lt;/strong&gt;&lt;br /&gt; I love this one a lot. Make sure you have all your renewal notices
ready to go in the morning. Stand at the entrance to your community and
collect rents. Be sure to hand out some breakfast items with a Thank
you for paying rent. Have your renewal letter attach to the breakfast
items and give to the resident as they leave. Let them know you hope
they stay. Be sure to advertise this a week before rent is due.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt; color: lightgrey;&quot;&gt;&lt;br /&gt;18) &amp;nbsp;&lt;strong&gt;&lt;span style=&quot;text-decoration: underline;&quot;&gt;&lt;em&gt;Sunglasses or Field Glasses&lt;br /&gt;&lt;/em&gt;&lt;/span&gt;&lt;/strong&gt;?we?re looking for you to renew? attach to the letter.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt; color: lightgrey;&quot;&gt;&lt;br /&gt;19) &amp;nbsp;&lt;strong&gt;&lt;span style=&quot;text-decoration: underline;&quot;&gt;&lt;em&gt;Turn a Candy Bar Into a Renewal Notice&lt;/em&gt;&lt;/span&gt;&lt;/strong&gt;&lt;br /&gt;example: 100 grand bar, ? You are worth more than a 100 grand? renew
today! You can even make a customer renewal letter wrapper by going to: &lt;br /&gt;&lt;br /&gt;&lt;a href=&quot;http://desktoppub.about.com/od/candywrappers/l/bl_cwbaby.htm&quot; target=&quot;_blank&quot;&gt;http://desktoppub.about.com/od/candywrappers/l/bl_cwbaby.htm&lt;/a&gt; &lt;br /&gt;&lt;br /&gt;There are templates here for you to use.&amp;nbsp; Side note this works and is a lot of fun!&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;color: lightgrey; font-size: 10pt;&quot;&gt;&lt;br /&gt;20) &amp;nbsp;&lt;strong&gt;&lt;span style=&quot;text-decoration: underline;&quot;&gt;&lt;em&gt;Renewal Party&lt;/em&gt;&lt;/span&gt;&lt;/strong&gt;&lt;br /&gt;A theme party; example a murder mystery dinner is a lot of fun and you
can have the papers ready for them to sign. They get dinner,
entertainment and you get a renewal! &lt;br /&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;color: lightgrey; font-size: 10pt;&quot;&gt;&lt;br /&gt;21) &amp;nbsp;&lt;strong&gt;&lt;span style=&quot;text-decoration: underline;&quot;&gt;&lt;em&gt;Hang Around&lt;/em&gt;&lt;/span&gt;&lt;/strong&gt;&lt;br /&gt;Saw this on multifamily pro and loved the idea! Get some colorful
hangers ( Drycleaners-Great way to start a bussiness partnership,
dollar store, or walmart) atach a&amp;nbsp; note that says &quot;We Love For You To
Hang Around another year!&quot;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;color: lightgrey; font-size: 10pt;&quot;&gt;&lt;br /&gt;Now the point is to make
personal contact with the resident (just like when we go out
marketing). So deliver the items personally and if the resident is not
home leave a note saying they have a package at the office. Once they
come in give them the renewal notice and see if you can get them to
renew.. Once the resident renews don?t forget to send them a Thank You
Card. It would even be nice at the six month period to send another
Thank You Card ( maybe with a&amp;nbsp;loto ticket or a free appetizer from a local restruant)&amp;nbsp;for being a great resident!&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt; color: lightgrey;&quot;&gt;&lt;br /&gt;Jolene Sopalski&lt;br /&gt;Leasing Specialist&lt;br /&gt;WRH Realty Serivces&lt;br /&gt;www.wrhrealty.com&lt;br /&gt;&lt;a href=&quot;mailto:jolene.sopalski@gmail.com&quot; target=&quot;_blank&quot;&gt;Jolene.Sopalski@gmail.com&lt;/a&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;&lt;em&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;</content:encoded>
      <category>News</category>
      <pubDate>Tue, 03 Aug 2010 00:01:00 +0000</pubDate>
      <link>http://www.snmaonline.org/index.php?src=news&amp;refno=69&amp;category=News</link>
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      <guid isPermaLink="false">http://www.snmaonline.org/index.php?src=news&amp;refno=68&amp;category=News</guid>
      <title>Perspective: Household Size &amp; Apartment Demand</title>
      <description>&lt;p&gt;For some time now, apartment industry experts have been pointing to
strongly positive demographic trends that should increase apartment
demand. Reasons cited include overall population growth, echo boomers
entering the housing market, continued high levels of immigration and a
continued shift in household composition away from the ?traditional?
married couple with children households toward single-person (as well
as single-parent) households.&lt;/p&gt;</description>
      <content:encoded>&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;But there are some potential concerns in this forecast.&amp;nbsp; For one
thing, a sluggish employment recovery for echo boomers may keep many of
them ?doubled up? with roommates (or in their parents? homes) for some
time to come. And there is the question of whether homeownership rates
will rise in the intermediate term.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;And there is still another concern beyond these: household size may
be increasing. This raises the question of whether larger households
will ?soak up? much of the relevant population increase, resulting in
fewer new household formations. Let?s investigate.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;For most of the past 60 years, the average household size has been
declining. Following World War II, there was an average of about 3.56
persons per household. Households began to get smaller at a rapid clip
in the second half of the 1960s, dropping to an average of just 2.62 in
1989.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;Beginning in 1990, household size seemed to rise a bit before
tapering off again; by 2000 it had fallen back to the 2.62 mark.&amp;nbsp; Since
then, it has inched lower, reaching 2.57 in 2009. It?s too early to
conclude that household size is now increasing; we?ll know more when
the 2010 Census is released next April.&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;&lt;strong&gt;&lt;br /&gt;Household Size Declines&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;One key factor behind the postwar trend in the average U.S.
household size has been the drop in the number of adults (those at
least 18 years old) per household. At the beginning of the postwar
period there were 2.5 adults per household. By 1969, the number fell to
2.05.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;Thereafter, the number of adults per household declined more slowly,
edging down to 1.91 in 2003 before starting to rise a bit. That trend
was offset at first by the 1946-1964 baby boom and the consequent
increase in the number of children (under 18) per household: from 1.12
in 1947 to 1.24 in 1964. After that, however, the number of children
per household dropped sharply, falling to 1.00 by 1973.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;The baby boomers may have had another effect on the average size. At
first, this decline in the number of adults per household was more
evident in nonfamily households (unrelated individuals living in the
same housing unit and people living alone) than in family households.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;But beginning in the early 1970s, the average number of adults in
nonfamily households began to rise?from a low of 1.16 to a level of
1.33 in 1994.&amp;nbsp; Since then, it has changed little. The increase was
likely caused by the entry of baby boomers into the housing markets
starting in the late 1960s?and the fact that young people are more
likely to have roommates than are older people.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;There is one other clear determinant of the average size of
households: the number of people living alone.&amp;nbsp; For more than 60 years,
the share of single-person households has risen sharply, tripling from
just 9.2 percent in 1950 to 27.5 percent in 2008. By comparison, the
share of married couples with children?once regarded as the
?traditional? household?peaked at 44.3 percent in 1957 and has fallen
to just 22.0 percent in 2009.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;The share of single-person households dipped a bit in 2009 to 27.0
percent.&amp;nbsp; In the past, these dips were offset within a few years. There
is good reason to think that there is once again pent-up demand for
household formation, particularly among young adults this time, too.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;Last year, 29.4 percent of adults 18-34 years old were living at
their parents? (or parent?s) home, the highest share ever for the years
in which we have data.&amp;nbsp; This is well above the 27-28 percent range that
prevailed during the past quarter century. The total number of young
adults living with parents is a record 20.3 million. If an economic
recovery brings the share down even to 28 percent, that still would
mean an additional 950,000 households, most of whom would be renter
households.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;The increase in household size seen in 2009 seems to have been
driven in large part by a pickup in the number of young adults living
with a parent. That was surely caused by the Great Recession and is
likely to be reversed as the economy recovers. To be sure, if the
recovery remains weak and job gains small, this pent-up demand will
manifest itself at a slower pace.&amp;nbsp; But there is every reason to think
that a better economy will push household formation rates back up.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;Thus, NMHC?s tentative conclusion: increasing household size may not
be among the industry?s big concerns once the pent-up demand from the
echo boomers is released into the market.&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;&lt;em&gt; &lt;/em&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;&lt;em&gt;(Mark Obrinsky is chief economist and vice president of research at the National Multi Housing Council in Washington, D.C.)&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;</content:encoded>
      <category>News</category>
      <pubDate>Tue, 03 Aug 2010 00:00:00 +0000</pubDate>
      <link>http://www.snmaonline.org/index.php?src=news&amp;refno=68&amp;category=News</link>
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    <item>
      <guid isPermaLink="false">http://www.snmaonline.org/index.php?src=news&amp;refno=67&amp;category=News</guid>
      <title>Nevada State Apartment Association Now The Statewide Affiliate For The National Apartment Association</title>
      <description>&lt;p&gt;Previously the Southern Nevada Multi-Housing Association and only serving Las Vegas, the Nevada State Apartment Association (NSAA) is now officially the statewide affiliate for the National Apartment Association (NAA).&lt;/p&gt;</description>
      <content:encoded>&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;&lt;strong&gt;&amp;nbsp;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;&lt;strong&gt;For Immediate Release&lt;/strong&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;strong&gt;Contact:
&lt;/strong&gt;Renee Roberts&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;August
2, 2010&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; (702) 385-7300&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; (702) 300-6574&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;a href=&quot;mailto:renee@fierrocommunications.com&quot;&gt;renee@fierrocommunications.com&lt;/a&gt;&lt;strong&gt;&amp;nbsp;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p align=&quot;center&quot;&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;&lt;strong&gt;&amp;nbsp;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p align=&quot;center&quot;&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;&lt;strong&gt;NEVADA
STATE APARTMENT ASSOCIATION NOW THE STATEWIDE &lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p align=&quot;center&quot;&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;&lt;strong&gt;AFFILIATE
FOR THE NATIONAL APARTMENT ASSOCIATION&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p align=&quot;center&quot;&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;&lt;strong&gt;&lt;em&gt;North &amp;amp; South Have One Voice Legislatively
- Power in Numbers&lt;/em&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;Previously the Southern Nevada Multi-Housing Association and only serving Las
Vegas, the Nevada State Apartment Association (NSAA) is now officially the
statewide affiliate for the National Apartment Association (NAA).&amp;nbsp; &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;&quot;I'm thrilled the NSAA now represents the entire state of
Nevada,&quot; said Michael Fazio, executive director of the NSAA.&amp;nbsp; &quot;Legislatively, there is power in
numbers; and now the north and the south will have one voice.&amp;nbsp; At this time, we are actively pursuing
teaching educational classes and hosting social networking events in Northern
Nevada.&quot;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;The
NSAA is hosting its first educational event in Northern Nevada, in Reno, followed
by a special meet and greet on August 17, 2010.&amp;nbsp;
Participants will learn how to effectively handle Fair Housing matters
including discrimination complaints which are on the rise in large part due to
the ease with which a resident or prospective resident may file administrative
complaints with the government.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;Since
January 2009, the NSAA's membership has experienced exponential growth going
from 32,000 member units to 44,000 member units.&amp;nbsp; The NSAA is expecting an even more
significant increase in its membership in its new statewide role.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;The
NSAA's primary obligations to its members and the industry are legislative
support, education and community outreach.&amp;nbsp;
The NSAA has extensive government affairs objectives.&amp;nbsp; The Association's top priority is to serve
its members in all legislative issues.&amp;nbsp;
The NSAA educates its members on government activity happening at the
Federal, State and Local levels working closely with the NAA.&amp;nbsp; Through monitoring and communicating
potential legislative dangers to its members, the NSAA strives to protect
Nevada's apartment assets and integrity.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;The
NSAA offers a variety of educational programs throughout the year for its
members to fit the needs of rental property owners, mid to upper-level
management company executives, property supervisors, maintenance supervisors
and on-site personnel.&amp;nbsp; The Association
is also dedicated to making a significant difference in the communities in
Nevada and focuses on several projects to assist local non-profit
organizations.&amp;nbsp; The NSAA holds several
outreach projects including food drives, clothing drives, auctions, community
improvement projects and aiding less fortunate families.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;In addition, the NSAA has an extensive
calendar of activities, meetings and social gatherings designed to provide its
members with the opportunity to build business and personal relationships including
several dinners with discussions of current issues facing the multi-housing
industry.&lt;/span&gt;&lt;/p&gt;
&lt;p align=&quot;center&quot;&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;*&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; *&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; *&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;The
Nevada State Apartment Association (NSAA) is a non-profit organization that provides
the Nevada multi-housing industry with legislative support, education and
community outreach to benefit its membership and the communities they serve.
The NSAA is devoted to supporting the diversity, integrity and ever-changing
environment of the multi-family industry.&amp;nbsp;
The
NSAA also strives to promote the highest level of professionalism with
established standards and practices throughout every segment of the
multi-family industry, including management, marketing, maintenance and
suppliers.&amp;nbsp; For more information about
the NSAA, visit &lt;a href=&quot;http://www.nvsaa.org/&quot;&gt;http://www.nvsaa.org&lt;/a&gt; or
call (702) 436-7662.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;a href=&quot;http://www.snmaonline.org/clientuploads/pressreleases/NSAANowStatewideAffiliate8.2.2010.pdf&quot; target=&quot;_blank&quot;&gt;SEE THE OFFICIAL PRESS RELEASE HERE&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;&lt;em&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;</content:encoded>
      <category>News</category>
      <pubDate>Mon, 02 Aug 2010 00:00:00 +0000</pubDate>
      <author>renee@fierrocommunications.com  (Fierro Communications)</author>
      <link>http://www.snmaonline.org/index.php?src=news&amp;refno=67&amp;category=News</link>
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