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The $11,000 Piece of Paper

Published Tuesday, February 2, 2010
by Brent Williams

I just received a piece of paper on my door trying to sell me something worth $11,000! Crazy, huh? I usually throw away the Chinese food menus where the Kung Pao Chicken is not even ten bucks, and yet this company wants to get me to buy something worth $11,000 based upon a single paper placed in the crack of my front door. And no, it didn't have any pretty color pictures or really much of a sales pitch at all. It was just plain sheet of paper, folded in thirds, and stapled together, so when I opened it up I had nice little holes through the paper to add texture.

What's even more crazy is that I know this company has my phone number. Not like I really enjoy sales calls, but is this really the best effort they can give to try to sell me? I've done business with them before, and they really rolled out the red carpet for me, giving me a tour of their facilities and showering me with lots of attention. But I haven't heard from them in probably close to a year, and now they expect this pitiful, wrinkled, folded piece of paper to somehow convince me to make my biggest purchase (by far) of the year with them. In fact, unless I'm buying a car this year, this purchase would probably be ten times larger than any other expenditure I make this year, and they expect me to buy from them based on this?? I don't think they understand sales very well...

Click here to see the piece of paper, in case you are curious what type of company would try to sell someone an $11,000 product this way!